Monday, January 16, 2017

Juventus Reveal New Logo and Brand Style

Despite Juventus' 2-1 loss this weekend against title-runners Fiorentina the bianconeri have announced a change in logo which embodies an overall shift towards creating the Juventus brand. With a minimalist and simplified design, the new logo replaces Juve's traditional crest as the club begins to define its new "visual identity", as the club's announcement describes it.

The new logo matches a general trend of sports teams looking to simplify their logos/crests in order to have a more approachable and marketable brand icon. Much more digitally friendly than their previous logo, some fans see the change as pressured by Adidas in order to build a more modern and approachable brand identity for future merchandising and marketing growth.

This change in the club's logo was accompanied by a spectacular event in Milan which had a variety of Juventus "superfans" like Giorgio Moroder. The event and messaging surrounding this change ultimately highlight that Juventus is seeking to expand its fan and customer base. From the announcement post on the club's website, their new logo and visual identity is "targeting both Bianconeri fans all over the world and those with less of an interest in football."

It will be interesting to see if other clubs decide to follow suit and redesign their traditional logos for a sleeker and more merchandising-friendly style. While the crest looks a bit out of place on the jersey, the club will be looking to make the transition seamless as a variety of fans have already voiced their displeasure over the change.

In the meantime, Juventus have bigger concerns after their 2-1 loss this weekend to Fiorentina as Roma has cut the point difference by three. We'll see if the change in logo and visual identity will hep Allegri's side next week as they take on Lazio.

Saturday, December 17, 2016

Higuain Seals Juventus Win Against Roma

The top-table clash between Serie A leaders Juventus and second-placed Roma was decided early on by Gonzalo Higuain's brilliant goal as Juventus now sit with a comfortable seven-point lead at the top of the table. The Argentine had looked dangerous with an early chance saved by Szczesny, and on the fifteen-minute mark he managed to steal possession from Daniele De Rossi before dribbling past the Roma defence and blasting the ball into the net.

It was a tough blow for Roma as the lead let Juventus sit and defend comfortably. Luciano Spalletti's choice of starting with Gerson instead of Mohamed Salah soon proved to be a failed experiment as the giallorossi were ponderous in possession. Having ex-Roma playmaker Miralem Pjanic run the clinical one-touch passing of the Juventus counter-attacks only highlighted Roma's lack of midfield spark.

Spalletti replaced Gerson with Salah at the start of the second half but Massimiliano Allegri's halftime team talk had clearly revved up his players for a strong start to the second half. Alex Sandro had a few good runs on the left side after his fairly muted first half, and Mandzukic was proving to be a large a nuisance for the Roma defence. While in the 50th minute Pjanic had to be substituted by Cuadrado due to a thigh problem, Roma was constantly giving possession away with poorly placed passes.

Spalletti eventually took De Rossi off for El Sharaawy in the 72nd minute, shifting to a much more attacking 4-3-3 in a desperate attempt to grab a late equalizer. Roma pressed high up into Juve's half with Naingolann and Strootman cleaning up any Juventus attempts to counter, and the rest of the team working hard as Juventus players tired in the later stages of the match. Roma began to create chances but couldn't find a goal: Perrotti failed to beat Buffon after a nice setup by Salah and Manolas was only inches away from an unsavable diving header.

In the end, the best chances of the second half came for the Juventus midfielder Sturaro but Szczesny was imperious in stopping the Italian's shots. The first chance came when the midfielder was served a pass into the box by Mandzukic's brilliant backheel, and the second was also provided by the Croatian who headed the ball into Sturaro's path towards goal. While Roma finished the second half strong, Spalletti's experiment of leaving Salah out along with Higuain's early goal were both enough to give Juventus the victory.

Now with a seven-point lead ahead of Roma and a nine-point lead ahead of AC Milan, it looks like Juventus might run away with the scudetto yet another season. While the bianconeri performance wasn't perfect, Allegri's team yet again managed to do just enough to win when it really mattered.

Thursday, December 15, 2016

Cristiano Ronaldo Wins the 2016 Ballon D'Or

Cristiano Ronaldo has been awarded the 2016 FIFA Ballon d'Or for the fourth time, edging out Lionel Messi and cross-town rival Antoine Griezmann. The Portuguese forward has had an extraordinarily successful year after winning the Champions League last season with Real Madrid, followed by Portugal's summer triumph over France at the UEFA European Championships.

For yet another season the 31 year-old has been integral to Real Madrid's success, with his ten goals this season in La Liga only beaten by Messi's eleven for Barcelona. Despite this, Real Madrid is still undefeated this season and maintains a six point lead at the top of the table over Barcelona.

While Ronaldo is still chasing down Lionel Messi's five Ballon d'Or awards, the Portuguese forward has been prospering not just with his club but also with his country in a way that his Argentine rival has never managed. Both players are looking to cement their position as top dog this season in La Liga and the Champions League, but the defining trial between these two champions will be at the 2018 FIFA World Cup. Russia will be the stage where these two players will have their best and probably final chance to earn the national trophy and become the undisputed player of this generation. 

Thursday, September 24, 2015

Inter Milan Back on Top of Serie A

After last season's disappointing eighth placed finish in the Serie A table, Inter Milan seemed to be slowly devolving into a mid-table club just five years after their historic treble under Jose Mourinho. However, after a strong summer transfer window in which Jovetic, Kondogbia, and Ljajic were recruited, Roberto Mancini was given one last chance in order to bring the nerazzurri back into the Champions League places.

In their midweek fixture against Hellas Verona, Inter Milan managed to grind out their fifth consecutive win of the season, maintaining their perfect streak and sticking to the top of the Serie A table with a three point lead over Fiorentina. While their performances haven't been spectacular (winning their first five matches with only six goals scored), Inter Milan has shown to be much more resilient and focussed compared to their past few seasons.

Roberto Mancini has solved the defensive problems (Inter have conceded only one goal in these opening five matches) with new signing Alex Telles and the returning Davide Santon finally providing a bit of stability in the fullback positions. Gary Medel has proven to be a fairly acceptable centre back with the injury of Miranda, and the new signing (and former Juventus midfielder) Felipe Melo has been exceptional in giving the side a much tougher midfield to break down. It was in fact the Brazilian who scored a powerful header to beat Hellas Verona 1-0.

The Inter team celebrating five wins in their first five matches
In terms of attacking options, the faithful Mauro Icardi continues to be Mancini's chosen centre forward, with Jovetic, Perisic, Ljajic, and Palacio being rotated in and out of the attacking trident. Although Jovetic has been the only truly outstanding attacking player for the nerazzurri, Perisic has shown flashes of his ability, Ljajic is a known talent, and Palacio provides plenty of leadership and experience seeing as he is the only one of these players who is above the age of 25.

While it's still early on in the season, this revitalized Inter Milan side has already managed to defeat AC Milan in the Milan derby, and perhaps most importantly manages to trudge their way to victories even when not performing anywhere near their best. However, Roberto Mancini's true test will come this upcoming weekend when Inter hosts second-placed Fiorentina at the San Siro. While the Viola will be looking to end the nerazzurri's streak and make up the current three point deficit, if Inter manages to grind out yet another victory, then the nerazzurri will have truly returned to their top level form of seasons passed.


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